What makes a good brand/business name?
There is actually no magic formula, but here are some factors of a good brand/business name: Meaningful, Distinctive, Accessible (easily to interpret, spell, or Google), is able to be translated/communicated through design, including logos, icons, illustration images, etc.
What is brand identity?
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand identity is distinct from brand image.
How do I name my brand?
A brand name is very important in developing your brand, so it should be choosen wisely. Here are some options for your brand name:
- Use the founder or inventor’s name (Hewlett-Packard)
- Describe what you do (Southwest Airlines)
- Describe an experience or image (Sprint)
- Take a word out of context (Apple)
- Make up a word (Google)"
Tips for naming your startup business
- Avoid names that are difficult to pronounce.
- Don't use a brand that would be restrictive as the company expands.
- Use a name that has some meaning.
- Do a trademark scan.
- Determine if the name is memorable.
- Check if the name sounds fine when spoken aloud.
- Make use of the available tools for brainstorming titles.
- Gather input on the name.
How can you come up with a great business name?
- Making Use of Abbreviations
While these acronyms can make sense to those nearest to the brand, the general public is unaware of what each letter stands for and therefore has no idea what the brand is all about. It is best to use a name that simply identifies the brand so that consumers are not left guessing.
- Avoid using names that are similar to those of other brands (especially famous ones)
Be certain that the brand name you choose does not already exist. You don't want the target demographic to have to pick between two businesses that share the same brand. Duplicate brand names may also cause legal problems, especially in similar industries. And sure to do a thorough search for the name you're thinking of.
- Foster Positive Brand Connection
For different people, different vocabulary may have different connotations. You should be sure that your brand name is made up of solid, optimistic, or descriptive terms that would not elicit any negative emotions. That is not the sort of partnership you want with your business. Check the sense of the name in the languages and regions where you wish to do business.
What considerations should be considered when selecting a company name?
Here are several things to consider when naming your brand:
- Make sure your business name memorable
When you begin the naming process of your brand marketing plan, you should prioritize grammar, spelling, and duration.
- Add some visual vigor
Using a visual element in your brand name can increase your chances of being remembered when making a purchasing decision. This may include using vocabulary that pique the imagination or showing the name in a visually distinctive manner in the logo.
- Have a Clearly Identifying
You should have a brand name that gives your target customers a clue of what your company does. This property would not only give your company a straightforward definition, but it can also make it easy to locate.
What's the best type of name for my business?
There is no such thing as a one-size-fits-all strategy for selecting a great business name. The best name is determined by a variety of factors, some as apparent as the type of company you own, some as personal as your own preferences and style. However, there are a few tips that will point you in the right direction. A good business name should be unique, descriptive, easily spelled and pronounced, suggest the products or services you sell, and differentiate you from your rivals.
What terms are not permitted in a brand name?
These are the limitation of naming your business:
- If the company is not registered or an LLC, use business entity identifiers such as """"Incorporated,"""" """"Corporation,"""" """"Inc."""", """"Limited Liability Company,"""" or """"LLC"""" as part of the name. Similarly, a corporation or an LLC must have the words """"Corporation,"""" """"Incorporated,"""" """"Limited,"""" or an abbreviation (e.g., Inc., LLC) in its name.
- When it is not a governmental entity, use a name that means it is (such as a village, district, or borough).
- Use a phrase that means a corporation is a federal agency (e.g., Federal, United States, etc.).
- Use a business name that misleads the market into thinking the firm does what it does not.
- Choose a name that seems to be deceptively identical to another company name on file.
- Use derivatives or other types of forbidden terms (for example, adding """"ing"""" to the end of a prohibited word or using its plural form, etc.).